2010 November | DON'T WORK SO HARD

Joy Gendusa founded PostcardMania (www.PostcardMania.com) in 1998, her only assets a computer and a phone. By 2005 the company did over million in sales, employed over 100 people and made Inc. Magazine’s prestigious Inc 500 List as one of the 500 fastest growing companies in the nation. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy.

(ArticlesBase SC #177201)

Article Source: http://www.articlesbase.com/ – Direct Mail Versus Junk Mail – What’s the Difference?

The right direct mailing list targets people who want your product or service.

The wrong list fails to target people who would want to buy from you – and it is costly. In fact, this is what people refer to as ‘junk mail’. It is junk because it is mail that is not relevant to the people it is mailed to and does not take into account their buying habits.

The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.

What really makes your direct mail marketing and advertising campaign successful?

The biggest single factor in the success of your direct mail marketing strategy is who you send your mailings to.

You need a list.

This can be a list of existing customers or prospects who have inquired as a result of any of your marketing efforts or a list which you purchase or in some cases obtain for free.

The mailing list must contain the names of people who are likely to be interested in the benefits of your products or services.

Don’t try and sell beer to the Temperance Society or

What kinds of lists are available?

The four basic kinds of lists that you can use are (you can use all four):

1. Your own list of prospects and customers. This is a list that you collected with your own personal marketing efforts. This is known as a house list. These people are most likely to respond to your offers, because they have responded in the past.

2. A response list is a list of people that have actually done something. They have either purchased something from the people who put together the list or inquired in response to some offer or asked to be on the list. They have some level of interest in the topic or purpose of the list.

These people have not previously responded to you, but they have responded to someone in a related area (if you have purchased a correctly targeted list) so you know they are at least warm. This is a direct mail mailing list you can purchase from the owner of the list (such as a magazine or company) or a list broker.

3. A compiled list is a list of people who were selected to be on the list because they possess the characteristics that you asked the list broker to screen for.

Examples of characteristics used to target correctly may include age, sex, geographic location, income level, etc. These are more fixed characteristics than response list characteristics, which are behavioral characteristics.

Case study: California based Sun Pacific Mortgage’s Forest Tardibuono found a great way to get the right direct mail mailing list for his company which has a very successful direct mail marketing strategy based on postcards and direct mail mailing lists.

“The title companies give us the mailing labels free. I’ll tell them we want all the homeowners in 95401 which is a zip we get most of our business from. So they’ll give us the mailing labels of anyone who is a homeowner from that lists. It saves money on labels and mailing lists. They’ll even limit searches to specific categories such as all homeowners from that zip that got a loan from certain companies and they’ll do the search according to that so I can really target the public so that the mailing will be more effective.”

Mailing lists, correctly targeted, can make the difference in a mediocre promotional campaign to a wildly successful promotional campaign. It really just depends on what you are willing to have – success or mediocrity. So which is it?

Direct Mail and Do-Not-Mail Bills

As I have just said, the road to success with direct mail is careful selection of one’s mailing list. With that in mind ‘junk mail’ would virtually fall by the wayside. The recent Do-Not-Mail bills attempting to thwart businesses and direct mailers from reaching out to potential customers is the main reason why targeted lists are so vital in the fight to cut out junk mail.

Ten states have recently introduced Do-Not-Mail bills in their state legislatures indicating that consumers are fed up with junk mail. If these bills are passed, a company wanting to send un-requested mail to consumers would need to buy an updated copy of the state’s Do-Not-Mail list and check it against their own mailing lists – adding unwanted workload to businesses that will curtail productivity in response to government red tape.

This in turn will have a severe negative impact on a state’s economic development as it will be a nightmare to the small business owner, who already is fighting government red tape, payroll taxes and the like – not to mention trying to run a company in the black while keeping his staff productive and customers happy.

Junk mail is mail that is not directed to a specifically targeted mailing list. Consumers do not mind receiving mail promoting products and services they need – that is ‘direct mail’…there is a difference.

When unsolicited direct mail (junk mail) overpowers targeted direct mail consumers begin to complain.

Which brings me to the fourth kind of list…

4. A highly exacting segmented list based on hi-tech systems analysis that can define key prospects for a business for purposes of hitting the mark in marketing. This precise technology, which in the past was saved only for large corporations but is now available to the small business owner, finally gives businesses and entrepreneurs the ability to micro-target their market for extreme results.

One can access very specific information about any company’s consumer client base with information that goes way beyond the standard criteria of age, income and gender used in list purchasing.

Imagine if a customer base can be broken down into 70 different segments and upon doing so, one learns that 30% fall into one segment, 20% into another and the other 50% is spread across the remaining 68 segments. Why mail to the micro percentages that fall into the other 68 when one can hit the 50% most likely to purchase?

One can learn the spending and saving habits of one’s customers along with details like what they enjoy reading and where they like to travel. Then an analysis is done with all that info and the geo-demographics of that client base so that one can really find his/her exact market and promote only to them.

Using technology like this increases response and ROI [Return On Investment].

Targeted mail lists are key in handling problems such as Do-Not-Mail bills. Bills such as these are only arbitrary solutions which will only become a bigger problem down the road.

Studies show that 70 percent of the US population prefers direct mail to email or phone calls. However, in order for it to be ‘direct mail’ it must ‘direct’ its message to people whom it is relevant and their purchasing habits.

The moral of the story is: Don’t stop marketing because the government threatens to cut your lifeline (communication to your potential prospects). Market! But get a list – a targeted list. And have success.

Retrieved from “http://www.articlesbase.com/marketing-articles/direct-mail-versus-junk-mail-whats-the-difference-177201.html”

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November 27, 2010

Internet Marketing Promotion: Go Promote Yourself!

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Internet Marketing Promotion: Go Promote Yourself!

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Internet Marketing Promotion: Go Promote Yourself!

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Internet Marketing Promotion: Go Promote Yourself!

By: Jared D. Ingram

About the Author

Are you ready to discover the secrets and benefits of Internet Marketing Promotion ? Visit http://blackbirdcopywriting.com today for more information!

(ArticlesBase SC #2151664)

Article Source: http://www.articlesbase.com/ – Internet Marketing Promotion: Go Promote Yourself!

Every business needs to promote itself. You will not become known to your market if you don’t market yourself. It’s as simple as that. People will not know about you unless you tell them about you. You need to promote yourself. The best way to promote your business today is through internet marketing promotion. There are many tools available to you to help you promote yourself on the internet.

• SEO: Having a website filled with SEO content will make it easier for search engines to find your page and rank you accordingly. This is a very valuable tool because it will allow for potential customers to find your page quickly. Through these SEO pages they will be able to get all the information they need on your company and your product or service. These SEO articles should be creative, imaginative, interesting, easy to read, and packed full of information, this way people are drawn into your company and want to purchase from you.

• Networking: There are many sites out there today that are built solely for networking. You should create a page on a couple one of these sites, maybe on two or three of these sites, for your company. This will allow people to connect with you far more easily and to be able to find out more about you. This will also give you the opportunity to reach your customers friends. People will generally suggest pages they like to their friends and thus this creates a rich networking resource for you to pull new potential customers from. Think of it as an unending well of potential new clients. If you want to promote yourself on the internet, networking is essential to you.

• Advertisements: Post up online ads promoting your website on forums or chat sites that are related to your product. If people are on these sites, chances are they are interested in your product or service anyways, so they are more likely to click these links and more likely to suggest your site to their friends. As well yYou can also pay for ads so that your ads will show on sites that are also related to your product or service. These ads will put you in direct contact with your marketing niche. You can also post ads for your site on free marketing sites to generate even more exposure.

• Promotions: Aanother great tool for internet marketing promotion is…promotions! People love sales and they love promotions. If you hold promotions or contests on your company’s website or facebook, people will likely spread the word to their friends and they will come for the promotions and hopefully even after the promotions are done they will come back for more products or services.

These are just some of the internet marking promotional tools you can use to promote yourself on the internet and use to generate more knowledge of you and your company. Use these tools and you should see your business and clientele grow over time.

Retrieved from “http://www.articlesbase.com/internet-marketing-articles/internet-marketing-promotion-go-promote-yourself-2151664.html”

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Are you ready to discover the secrets and benefits of Internet Marketing Promotion ? Visit http://blackbirdcopywriting.com today for more information!

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November 25, 2010

Do I Need a Realtor?

by admin — Categories: Board Of Realtors — Tags: Need, Realtor — No Comments

Do I Need a Realtor?

Do I Need a Realtor?

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Do I Need a Realtor?

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Do I Need a Realtor?

By: Lisa Zapalac

About the Author

Lisa C. Zapalac, Principal Partner and VP Public Relations for http://www.casanuevaguide.com has been actively working in the

(ArticlesBase SC #922673)

Article Source: http://www.articlesbase.com/ – Do I Need a Realtor?

What is a Realtor?Do I need one?

Most

Find a Realtor on CasaNuevaGuide.com

As a home buyer, it does not cost you anything to use a Realtor.

The Realtor’s fee, or commission, is typically 3% of the purchase price, and is paid by the seller.

In the case of a new home, the seller is the homebuilder.

The price for the buyer should always be the same, whether or not a Realtor is involved in the sale.

No reputable builder will offer the buyer a lower price for excluding a Realtor from a sale.

How can a Realtor help you? Here are some facts to consider from the National Association of Realtors.

A Realtor will:

Help you determine how much home you can afford. A Realtor can also suggest ways to come up with the down payment and can explain alternative financing methods.

Provide information about current

Access information on all new homes on the market, and can show you those homes best suited to your needs. A Realtor can help you select a home that offers the best price, size, style, features, and location.

Guide you through the closing process and make sure everything flows together smoothly.

Work for you at his or her own risk. In other words, you are under no obligation to make a purchase, and the Realtor does not get paid a commission if you don’t buy a home.

Not every agent is a Realtor

All

How do you choose a Realtor?

One of the best ways to find a Realtor is to ask your family, friends and co-workers. Most people are very satisfied with their experience in working with a Realtor, in fact, an independent survey found reports that 84% of home buyers would use the same Realtor again.

To help make sure that a

Another way to find a Realtor is to visit your area Association of Realtors website, where you can search for a Realtor using a number of criteria, including what language(s) they speak.

Houston Association of Realtors

Laredo Association of Realtors

Dallas Ft Worth Association of Realtors

San Antonio Board of Realtors

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Lisa C. Zapalac, Principal Partner and VP Public Relations for http://www.casanuevaguide.com has been actively working in the

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Real Estatel
May 18, 2009
lViews: 219

Debt Relief for Service Members

Americans’ personal debt reached .6 trillion earlier this year, and the men and women of the nation’s armed forces have felt their share of financial pain. However, a nearly 70-year-old law is helping to ease the debt burden for those called to actively serve their country.

By:
Lisa Zapalacl

Finance>
Real Estatel
May 18, 2009

VA Guaranteed Home Loans

If you are a veteran and want to purchase a home, the Veterans Administration will guarantee up to 7,000 of your loan.

If you are a homeowner and would like to refinance – you can either seek a lower interest rate or get a cash-out option.

By:
Lisa Zapalacl

Finance>
Real Estatel
May 18, 2009

Hope for Homeowners

Homeowners who are having trouble making their mortgage payments and risking foreclosure have something to hope for congress recently passed the H4H or Hope for Homeowners program opening opportunities for homeowners to refinance their loans with a more affordable interest rate. This is another tool the government has put into place in an effort to aid distressed homeowners.

By:
Lisa Zapalacl

Finance>
Real Estatel
May 18, 2009

Protect Yourself From Real Estate Fraud

Real estate fraud targeting home buyers has been increasing, but you can protect yourself by knowing your rights and opportunities. Read “The Home Buyer’s Bill of Rights,” presented as a public service by CasaNuevaGuide.com.

By:
Lisa Zapalacl

Finance>
Real Estatel
May 18, 2009

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Lisa C. Zapalac, Principal Partner and VP Public Relations for http://www.casanuevaguide.com has been actively working in the

November 23, 2010

Tucson Multiple Listing Service for Tucson Real Estate

by admin — Categories: Multiple Listing Service — Tags: Estate, Listing, Multiple, Real, Service, Tucson — No Comments

www.iTucsonRealEstate.com Chris Pendleton Tucson Real Estate expert discusses the Tucson Multiple Listing Service and how to search the Tucson MLS for Tucson Homes For Sale. Visit our website now for more information!

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November 21, 2010

Las Vegas Commercial Properties

by admin — Categories: Commercial Properties — Tags: commercial, Properties, Vegas — No Comments

Las Vegas Commercial Properties The Ratliff Group Las Vegas commercial

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Welcome »

Categories »

Recent Comments »

Recent Posts »

DON'T WORK SO HARD

November 29, 2010

Direct Mail Versus Junk Mail ? What?s the Difference?

November 27, 2010

Internet Marketing Promotion: Go Promote Yourself!

November 25, 2010

Do I Need a Realtor?

November 23, 2010

Tucson Multiple Listing Service for Tucson Real Estate

November 21, 2010

Las Vegas Commercial Properties

*Standard text messaging rates may apply from your carrier*

Standard text messaging rates may apply from your carrier