Highlights of what makes ‘PromaxBDA: The Conference’ a must attend event for people working in television promotion, marketing and design. Don’t miss this years event taking place in New York City June 28-30, 2011 at the Hilton New York. For more information and to register go to promaxbda.org. PromaxBDA: The Conference is the world’s largest entertainment marketing, promotion and design event attracting industry leaders and executives from top television networks, cable channels, local stations, station groups, distribution, syndication, media and creative agencies, design and emerging media. Through sessions, panels, exhibits, screenings and networking PromaxBDA brings together the world’s leading creative and strategic marketing professionals for three days of dialogue, debate and discussion about the international business of television marketing, promotion and design. More than ever, marketers play the pivotal role in the business of television. And PromaxBDA puts them in the driver’s seat.