DON'T WORK SO HARD

www.realestateonlinevideomarketing.com I get asked the following questions by Real Estate Agents all the time – 1) What’s the point of using videos and social media in my Real Estate office? 2) What’s my ROI likely to be? I can understand these initial reactions – Lets face it, we are Real Estate Agents, we are not computer geeks or nerds. We are in the people business. First question – Why should I start using video marketing social media in my Real Estate office? This is hard for some agents to get their head around when we have all been taught by the likes of Tom Hopkins, Brian Tracy and other sales trainers, that we need to get ‘belly to belly’ with our prospective clients. Of course, videos and social media strategies are never going to replace that ‘belly to belly’ contact. What it will do though, is open up the doors of the people you need to get in front of. Lets talk about prospecting for new business – How many doors can you knock on each day to try to find a seller or a receptive audience to your message? Lets say 1 in 40 will be a seller. How many phone calls can you make a day to try to find a seller? Lets say you need to make 100 calls to find 1 seller. The Second question Agents always ask – What’s my ROI? Now think outside the square, the reverse of YOU looking for new business…. How many sellers can find YOU? How many sellers are searching for a …

www.marketingtechblog.com – Interview with Adam Small, CEO of Digital Home Info. The Video Rating: 5 / 5